28 June 2005

Apple quietly cuts 1GB iPod shuffle price

via iPodLounge:
In addition to its bigger announcements of iTunes 4.9 and its new color screen iPod lineup, Apple today quietly dropped the price of the iPod shuffle 1GB to $129, from $149.

The price cut is seen as a move to boost sales and distance the device away from the lower-end iPod mini model. It is widely believed that the 1GB iPod shuffle model was not a big seller due to its close pricing to that of the $199 4GB iPod mini, despite lacking several of the mini’s features.


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